Bildquelle: Tabea Weber CCBY4.0
Premise
and questions
- Social discussion about animals (especially „food animals“) is increasingly heated
- Members of different discourse parties
(science, politics, farmers, animal welfare/animal rights NGO‘s)
complain about a lack of constructive quality of debates, (cyber) mobbing etc.
- Medialization of debates frequently adds to polarization
- Constructive debates about food animals are frequently described as impossible
when different interest parties are involved
► What are key factors causing these debates to fail?
Are the dramatic clashes and escalations offline and online a mere
result of different
worldviews (e.g. veganism
vs. agricultural background) and fact-based, or are additional there structural
and communicative barriers
to be defined?
► What are possible game-changers?
Could there ever be something like a peaceful, constructive discussion about
food animals?
Bildquelle: Tabea Weber CCBY4.0
Methods and output:
1. Structural theory and media research
2. Questionnaires
(qualitative analysis of 12 participants from the discourse groups:
consumers, farmers, veterinarians, animal welfare and animal rights activists
3. Developing a working model for observation and analysis (pre-level for later discourse model and discussion rules)
4. Student
workshops
5. Digital dialogue with citizens (Podium discussion of experts and open discussion with viewer questions from chatroom)
6. Two
Stakeholder/Expert workshops (July and August
2021)
7. Project website to make material easily accessible
8. Flyer with discussion rules distributed digitally and as print-out version via key stakeholders
9. Written publications aiming at different levels of language/target groups: article in a magazine on agriculture, article in magazine of our institution, project report as open source full text
